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	<title>SoftHrod™ Blog &#187; SoftHrod Blog</title>
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	<link>http://blog.softhrod.com</link>
	<description>Consigli per emergere innovando.</description>
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		<title>Scelta del target ed errori da evitare come la peste</title>
		<link>http://blog.softhrod.com/2011/10/scelta-del-target-ed-errori-da-evitare-come-la-peste/</link>
		<comments>http://blog.softhrod.com/2011/10/scelta-del-target-ed-errori-da-evitare-come-la-peste/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 17:07:43 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[Web Marketing Turistico]]></category>
		<category><![CDATA[canali vendita online]]></category>
		<category><![CDATA[distribuzione online]]></category>
		<category><![CDATA[offerte last minute]]></category>
		<category><![CDATA[offerte last second]]></category>
		<category><![CDATA[OTA]]></category>
		<category><![CDATA[piano di marketing]]></category>
		<category><![CDATA[segmentazione clientela]]></category>
		<category><![CDATA[segmentazione mercato turistico]]></category>
		<category><![CDATA[strategia di marketing]]></category>
		<category><![CDATA[strategia di vendita]]></category>
		<category><![CDATA[target mercato]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=2254</guid>
		<description><![CDATA[E' facile sottovalutare ma anche sopravvalutare i propri canali di vendita reali o potenziali. Aiutiamo il cliente con un corretto piano di marketing.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>L&#8217;emozione del viaggio fra semantica e web marketing</title>
		<link>http://blog.softhrod.com/2011/09/emozione-del-viaggio-fra-semantica-e-web-marketing/</link>
		<comments>http://blog.softhrod.com/2011/09/emozione-del-viaggio-fra-semantica-e-web-marketing/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 11:47:30 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[Web Marketing Turistico]]></category>
		<category><![CDATA[esperienza di viaggio]]></category>
		<category><![CDATA[indicizzazione SEO]]></category>
		<category><![CDATA[marketing turistico]]></category>
		<category><![CDATA[mercato turistico]]></category>
		<category><![CDATA[prenotazione di soggiorno]]></category>
		<category><![CDATA[prenotazione online]]></category>
		<category><![CDATA[prodotto turistico]]></category>
		<category><![CDATA[strutture ricettive]]></category>
		<category><![CDATA[strutture turistiche]]></category>
		<category><![CDATA[tecnologia semantica]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web semantico]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=2224</guid>
		<description><![CDATA[Inseguire ed alimentare il sogno dei viaggiatori con nuove tecniche che aiutano gli albergatori a rivalutare un prodotto appiattito.]]></description>
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		<title>Diamo la priorità al benchmarking</title>
		<link>http://blog.softhrod.com/2011/07/diamo-la-priorita-al-benchmarking/</link>
		<comments>http://blog.softhrod.com/2011/07/diamo-la-priorita-al-benchmarking/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 13:58:14 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[Social Marketing Turistico]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web Marketing Turistico]]></category>
		<category><![CDATA[aggiornamento disponibilità]]></category>
		<category><![CDATA[benchmarking]]></category>
		<category><![CDATA[benchmarking turistico]]></category>
		<category><![CDATA[canali distributivi online]]></category>
		<category><![CDATA[canali turistici]]></category>
		<category><![CDATA[canali vendita online]]></category>
		<category><![CDATA[competitor]]></category>
		<category><![CDATA[destinazione turistica]]></category>
		<category><![CDATA[PMI turistiche]]></category>
		<category><![CDATA[portali turistici]]></category>
		<category><![CDATA[settore turistico]]></category>
		<category><![CDATA[software gestione disponibilità]]></category>
		<category><![CDATA[software gestione tariffe]]></category>
		<category><![CDATA[strutture ricettive]]></category>
		<category><![CDATA[strutture turistiche]]></category>
		<category><![CDATA[tariffe hotel]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=2046</guid>
		<description><![CDATA[Risparmiare tempo e (quindi) denaro ottimizzando la nostra presenza sul mercato rispetto ai nostri competitor è fondamentale.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Me on the Web di Google per monitorare la propria reputazione</title>
		<link>http://blog.softhrod.com/2011/06/me-on-the-web-di-google-per-monitorare-la-propria-reputazione/</link>
		<comments>http://blog.softhrod.com/2011/06/me-on-the-web-di-google-per-monitorare-la-propria-reputazione/#comments</comments>
		<pubDate>Sat, 18 Jun 2011 23:43:56 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web Marketing Turistico]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[google dashboard]]></category>
		<category><![CDATA[me on the web]]></category>
		<category><![CDATA[mix web markteting]]></category>
		<category><![CDATA[struttura ricettiva]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web reputation]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=2025</guid>
		<description><![CDATA[Un semplice ma pratico strumento gratuito per controllare e monitorare la nostra reputazione sul web, e molto altro.]]></description>
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		<title>Le PMI turistiche ed internet: il buon seme dà buoni frutti</title>
		<link>http://blog.softhrod.com/2011/06/le-pmi-turistiche-ed-internet-2/</link>
		<comments>http://blog.softhrod.com/2011/06/le-pmi-turistiche-ed-internet-2/#comments</comments>
		<pubDate>Sat, 11 Jun 2011 17:03:40 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[E-Business]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web Marketing Turistico]]></category>
		<category><![CDATA[Boston Consulting Group]]></category>
		<category><![CDATA[business turistico]]></category>
		<category><![CDATA[fattore internet]]></category>
		<category><![CDATA[formazione aziendale]]></category>
		<category><![CDATA[imprese turistiche]]></category>
		<category><![CDATA[investimenti online]]></category>
		<category><![CDATA[pmi]]></category>
		<category><![CDATA[PMI turistiche]]></category>
		<category><![CDATA[strategie web marketing]]></category>
		<category><![CDATA[strutture ricettive]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=1991</guid>
		<description><![CDATA[La differenza fra le PMI che "osano" di più in rete e quelle che non lo fanno sta in quel 10% in più di successo nelle vendite. Cosa aspettiamo?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A digiuno dai mass media per 24 ore</title>
		<link>http://blog.softhrod.com/2011/04/a-digiuno-dai-mass-media-per-24-ore/</link>
		<comments>http://blog.softhrod.com/2011/04/a-digiuno-dai-mass-media-per-24-ore/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 21:51:43 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[Social Marketing Turistico]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[giovani viaggiatori]]></category>
		<category><![CDATA[marketing turistico]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategia di marketing]]></category>
		<category><![CDATA[tecnologia mobile]]></category>
		<category><![CDATA[viaggiatori]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=1835</guid>
		<description><![CDATA[I viaggiatori di domani sono i ragazzi di oggi. Che strumenti, come e quando li useranno e cosa vogliono. Prepariamoci e facciamoci trovare pronti.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>L’immediatezza della prenotazione in un widget: marketing magnetico</title>
		<link>http://blog.softhrod.com/2010/06/limmediatezza-della-prenotazione-in-un-widget-marketing-magnetico/</link>
		<comments>http://blog.softhrod.com/2010/06/limmediatezza-della-prenotazione-in-un-widget-marketing-magnetico/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 21:14:12 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[Booking OnLine]]></category>
		<category><![CDATA[Social Marketing Turistico]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Web Marketing Turistico]]></category>
		<category><![CDATA[booking widget]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing magnetico]]></category>
		<category><![CDATA[prenotazione online]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=643</guid>
		<description><![CDATA[Le strutture turistiche aggiungono un servizio su Facebook e sugli smartphone per consentire agli utenti nuovi vantaggi per le prenotazioni.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Email Marketing: consigli d’uso</title>
		<link>http://blog.softhrod.com/2010/03/email-marketing-consigli-duso/</link>
		<comments>http://blog.softhrod.com/2010/03/email-marketing-consigli-duso/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 00:30:11 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[Web Marketing Turistico]]></category>
		<category><![CDATA[campagne pubblicitarie]]></category>
		<category><![CDATA[direct mailing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[promozione alberghiera]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=279</guid>
		<description><![CDATA[Come utilizzare al meglio questo strumento che viene spesso sottovalutato. Le potenzialità sono immense, soprattutto per coloro che riescono ad essere creativi e monitorano i risultati ottenuti con regolarità.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Internet Marketing: non generalizziamo troppo!</title>
		<link>http://blog.softhrod.com/2010/03/internet-marketing-non-generalizziamo-troppo/</link>
		<comments>http://blog.softhrod.com/2010/03/internet-marketing-non-generalizziamo-troppo/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 16:29:19 +0000</pubDate>
		<dc:creator>Silvia Volani</dc:creator>
				<category><![CDATA[Social Marketing Turistico]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Web Marketing Turistico]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[internet marketer]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[marketing content]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://blog.softhrod.com/?p=258</guid>
		<description><![CDATA[Per i non addetti ai lavori potrebbe essere utile avere una idea più precisa di quali saranno gli argomenti che una PMI turistica (ad esempio) si troverà a dover trattare al momento di cimentarsi nel web marketing.]]></description>
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		<slash:comments>0</slash:comments>
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